Pat Armitage

hand-typing-on-computer-agency-copywriter

One Valuable Way an Agency Copywriter Can Avoid Burnout

By Pat Armitage / June 15, 2016

Agency copywriter burnout is a real thing. I’ve seen it. And it doesn’t just affect agency copywriters. It affects account managers, account coordinators, and anyone else who can write a…

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Our New Blog Design & Name: Introducing “The Hydrant”

By Pat Armitage / June 1, 2016

Welcome to the one place where we can leave our mark on blogging and content marketing: The Hydrant. We wanted a name that wouldn’t be generic and boring. We wanted…

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Understanding The Content Creation Funnel

By Pat Armitage / May 11, 2016

So you just started creating content and thought, “Ok, I’m good.” Not really.

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Content Marketing Case Studies: A Start

By Pat Armitage / April 19, 2016

Why Content Marketing Case Studies? Why Now? First, credit where credit’s due.  I’ve always been enamored with UnderConsideration’s opinions and review on corporate logo design and brand identity via their…

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How One Piece of Content Became Our Most Successful Blog Post

By Pat Armitage / March 22, 2016

We’re not only a blogging service, we also blog ourselves.  It’s one of the most important things we do. Blogging shows customers that we eat our own dog food, so…

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How to Do Keyword Research With Webmaster Tools’ Google Search Console

By Pat Armitage / March 10, 2016

Keyword research is the foundation of a competent blog strategy. We already showed you how to do keyword research with Google Adwords Keyword Planner. Now, let’s unlock the potential of…

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